December 2025 saw the successful conclusion of the third instalment of the Fusion·Growth series – the ‘Practical Workshop for Doubling Automotive Service Outlet Performance’ – marking the culmination of Ri Bang Lubricants' three-phase Fusion·Growth President Empowerment Training Camp. Launched in October, this training programme operated at a monthly frequency, precisely aligning with the significant initiative of formally appointing brand strategy expert Mr Ren Chao Yi as the company's dedicated accompanying consultant in October. This established a dual support system combining ‘expert-led intensive mentoring with systematic practical empowerment’, injecting robust growth momentum into national lubricant distributors and automotive service outlet partners. Through tangible actions, it demonstrated brand strength and deepened client trust.
As an industry pioneer, Riban Lubricants steadfastly upholds the philosophy of ‘mutual growth with partners.’ Confronting today's complex and volatile market landscape, the company's Chairman spearheaded a strategic shift to broaden perspectives and expand horizons. By engaging experts, developing systems, and driving transformation, Riban remains committed to its founding principle of ‘customer success.’ Focusing intently on the industry and deepening sales activation, the company identifies opportunities within challenges and delivers tangible market outcomes.
Mr Ren Chao Yi possesses over two decades of expertise in brand strategy and marketing. As founder of Chao Yi Jianghu and a hands-on coach in pain-point marketing, he serves as a special advisor and marketing consultant to numerous enterprises, having delivered practical solutions to over 500 SMEs. This collaboration transcends short-term consultancy, representing a deeply integrated long-term partnership. Mr Ren will participate throughout strategic planning, marketing system optimisation, and partner empowerment initiatives. From top-level design to operational implementation, he will deliver bespoke solutions for RIBANG and its partners, driving sustainable growth.
Three-phase training bootcamps progressively escalate, delivering practical empowerment for precise breakthroughs
Leveraging Mr Ren's expertise, the ‘Fusion·Growth’ Lubricant CEO Empowerment Bootcamp centres on precise positioning and practical application. Each of its three phases focuses on distinct priorities, building progressively upon the previous, attracting hundreds of lubricant distributors and automotive service outlet managers nationwide. The sessions fostered an intense learning atmosphere with tangible, actionable outcomes.
In October, the inaugural session launched under the theme ‘Building Sustainable Profitability Systems for Distributors in New Market Environments.’ Ren Chao Yi analysed core challenges in market expansion, team management, and profit enhancement, sharing actionable methodologies for establishing profit systems across brand positioning, channel optimisation, and customer retention. Departing from traditional theoretical instruction, the programme employed case reviews and group discussions to guide participants in developing tailored improvement plans based on their operational realities. This approach helped dealers transcend single-product sales mindsets, fostering integrated competitiveness through ‘products + services + operations’ to lay solid foundations for future performance growth.
From November to December, the second and third training camps focused on ‘Practical Performance Multiplication for Automotive Service Outlets’. Addressing common industry challenges such as insufficient footfall, low repurchase rates, and inadequate average transaction values, they delivered systematic, hands-on instruction. Instructor Ren Chao Yi, drawing upon his proprietary Pain Point Marketing Principles and successful case studies from over a hundred outlets, deconstructed the core logic and practical techniques for performance multiplication across three dimensions: online traffic generation, offline upselling, and customer retention through membership schemes. Key topics included short video traffic strategies, customer pain point identification, service package design, and prepaid retention solutions. Through simulated exercises and live Q&A sessions, the instructor team provided hands-on guidance to help participants translate methodologies into actionable store operation plans. Many attendees described the content as ‘packed with practical insights and highly targeted,’ offering a clear pathway for stores to overcome operational bottlenecks.
Empowering through capability, building a future of mutual growth
From appointing Super Teacher as an exclusive coaching consultant to launching three high-calibre training boot camps, Riban Lubricants' series of initiatives not only vividly embodies the ‘Fusion·Growth’ theme but also demonstrates the brand's strength and commitment. Unlike superficial empowerment through short-term training, Riban Lubricants' ‘expert coaching + training-combat series’ model delivers comprehensive support from strategic planning to operational execution. This approach not only equips partners with cutting-edge business concepts and practical tools but also establishes a premium platform for industry exchange and collaboration. It effectively strengthens synergistic capabilities between agents and the brand, as well as between retail outlets and agents.
The successful conclusion of the three training and combat camps signifies a significant stride forward for Riban Lubricants in partner empowerment. Moving forward, leveraging the dedicated mentorship of Mr Ren Chao Yi, Riban Lubricants will continue to deepen its empowerment system development. It will introduce more high-quality activities and services tailored to market demands and designed to foster partner growth. Using the brand as a bond and capability as its foundation, Riban Lubricants will collaborate with partners nationwide to build a symbiotic and mutually beneficial industrial ecosystem.
In October, the inaugural Training and Combat Camp commenced under the theme ‘How Agents Can Build Sustainable Profitability Systems in the New Market Landscape’. Drawing on current industry trends, instructor Ren Chao Yi conducted an in-depth analysis of agents' core challenges in market expansion, team management, and profit enhancement. Centring on key dimensions such as brand positioning, channel optimisation, and customer retention, he shared practical methodologies for establishing directly implementable profit systems. Departing from traditional theoretical instruction, the programme employed case studies and group discussions to guide participants in developing tailored improvement plans based on their operational realities. This approach helped agents transcend single-product sales mindsets, fostering integrated competitiveness through ‘product + service + operations’ to lay solid foundations for future performance growth.
From November to December, the second and third training camps focused on ‘Practical Performance Multiplication for Automotive Service Outlets’. Addressing common industry challenges such as insufficient footfall, low repurchase rates, and inadequate average transaction values, they delivered systematic, hands-on instruction. Instructor Ren Chao Yi, drawing upon his proprietary Pain Point Marketing Principles and successful case studies from over a hundred outlets, deconstructed the core logic and practical techniques for performance multiplication across three dimensions: online traffic generation, offline upselling, and customer retention through membership schemes. Key topics included short video traffic strategies, customer pain point identification, service package design, and prepaid retention solutions. Through simulated exercises and live Q&A sessions, the instructor team provided hands-on guidance to help participants translate methodologies into actionable store operation plans. Many attendees described the content as ‘packed with practical insights and highly targeted,’ offering a clear pathway for stores to overcome operational bottlenecks.
Empowering Through Strength, Building a Shared Future
From appointing Super Teacher as an exclusive coaching consultant to launching three high-calibre training boot camps, Riban Lubricants' series of initiatives not only vividly embodies the ‘Fusion·Growth’ theme but also demonstrates the brand's strength and commitment. Unlike superficial empowerment through short-term training, Riban Lubricants' ‘expert coaching + training-combat series’ model delivers comprehensive support from strategic planning to operational execution. This approach not only equips partners with cutting-edge business concepts and practical tools but also establishes a premium platform for industry exchange and collaboration. It effectively strengthens synergistic capabilities between agents and the brand, as well as between retail outlets and agents.
The successful conclusion of the three training and combat camps signifies a significant stride forward for Riban Lubricants in the realm of partner empowerment. Moving forward, leveraging the dedicated mentorship of Mr Ren Chao Yi, Riban Lubricants will deepen its empowerment framework. The company will introduce further market-responsive initiatives and services designed to accelerate partner growth. By forging bonds through brand strength and underpinning these with capability development, Riban Lubricants will collaborate with nationwide partners to cultivate a symbiotic industrial ecosystem. This approach aims to achieve mutual growth within intense market competition, thereby writing a new chapter of high-quality development for the lubricants industry.
